For a brand, a campaign is like going on a date. It's a chance for us to put our best selves forward and share a bit more about the brand. And since no one likes a one-sided convo, campaigns are also a chance for us to learn more about you!
With that in mind, our first campaign of 2023 is WE CEE CLEAR.
WE CEE CLEAR aims to counter, or at least offer an alternative, to the messages of self-improvement we regularly see around us: Clearer skin, cooler hair, nicer clothes, better wellbeing, deeper sleep, etc. No shade to the self-improvement – we actually love the encouragement, it's just not the message we're sharing right now.
WE CEE CLEAR asks you to take stock of what you have – assess it, appreciate it, really "CEE IT". Get out of your head and look at what's in front of you. Could you already have everything, and everyone, you need?
Our wish for our community is and has always been for you to see your lives clearer. That's very much the vibe around these parts, in case you hadn't noticed.
We can't wait to show you more as the campaign rolls out. Until then, happy CEEing clearly!
Tell us, do you like what you CEE?